Check out the February 15th Library Journal. There are two articles of interest; Take the RA Talk Online, discusses ways to offer reader's advisory virtually; and Pushing Circ with E-Service, describes ways to use blogging or other virtual environments to promote physical library services.
One library mentioned in the first article is the Williamsburg Regional Library. They offer an online form where patrons list extensive reading likes and dislikes, then a librarian compiles a comprehensive reading guide tailored to their needs. This could be an interesting, though time consuming, option for us.
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